SMM-менеджер в приложение для серьезных отношений

Описание

V ic to ria
Vasyle n ko

S enio r
Conte nt
Mark e tin g
/ SM M
Manager



A nta ly a ,
Turk e y,
open
to
re m ote
work
or
re lo ca tio n

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P ortfo lio :

h ttp s://d riv e .g oogle .c o m /file /d /1 3uE G 05gz1 d-y _ C 2aaqxE K dpte td C d-m I/v ie w ?usp = sh arin g


A BO UT
ME


C onte nt
Mark e tin g
and
Dig it a l
Mark e tin g
Man ager
wit h
9+
ye ars
of
exp erie nce
in
SaaS ,
datin g

p ro ducts ,
and
onlin e
pla tfo rm s.
Exp ert
in
co nte nt
str a te gy,
co m m unit y
gro w th ,
nativ e
ad ve rtis in g,
and

c ro ss-c h annel
ca m paig ns,
wit h
pro ve n
re su lt s
in
audie nce
gro w th ,
engagem ent,
re te ntio n,
and
bra nd

a w are ness
acro ss
mult ip le
la nguages
and
re gio ns.


P ro ve n
tr a ck
re co rd
in
sca lin g
co m munit ie s
and
so cia l
audie nce s
fr o m
scra tc h
to
100,0 00+
use rs ,

m anagin g
ca m paig ns
acro ss
mult ip le
la ngua ges
(E nglis h ,
Russia n,
Hebre w ,
Ara bic ,
Germ an,

T urk is h ),
and
co оrdin atin g
cro ss-fu nctio nal
te am s
to
deliv e r
measu ra ble
re su lt s .

W ORK
EXPER IE N CE

S en io r
Socia l
Med ia
/ Conte n t
Mark ete r
(R em ote )

Feb
2017
- Ju ly
2026

I T -c o m pany
- DablT e ch
LT D


S upporte d
mark e tin g
and
gro w th
activ it ie s
fo r
6 in te rn atio nal
dig it a l
pro ducts
and
pla tf o rm s.

● Sca le d
6 SaaS
datin g
pro ducts
fr o m
ze ro
to
100,0 00+
so cia l
media
fo llo w ers

● Deve lo ped
and
exe cu te d
co nte nt
str a te gie s,
ca m paig ns,
and
co m m unit y
gro w th
in it ia tiv e s

acro ss
8 gro ups
and
37
pages
in
to ta l
on
dif f e re nt
Socia l
Media
Pla tfo rm s

(~ 200,0 00
use rs

to ta l)

● Managed
mult ilin gual
ca m paig ns
and
so cia l
co nte nt
(R ussia n,
Engli s h ,
Hebre w ,
Ara bic ,

Germ an,
Turk is h )

● Pro duce d
100+
nativ e
adve rtis in g
artic le s,
webin ars ,
in te rv ie w s,
and
sp ecia l
pro je cts

● Colla bora te d
wit h
in flu ence rs
and
blo gg ers
( CIS ,
EM EA
co untr ie s)
to
maxim iz e
re ach
acro ss

mult ip le
re gio ns

● Launch ed
ad
ca m paig ns
on
Te le gra m
an d
Face B ook
in
co m m unit ie s,
optim iz e d
fo r

re gis tr a tio n
co st
(a s
lo w
as
$0.2 0
per
sig nup)

● Dro ve
YouT ube
org anic
ch annel
gro w th :
10k
→ 35k
vie w s
in
3 month s
on
a gay-fr ie ndly

pro je ct

● Dro ve
Tik To k
and
YouT ube
org anic
gro w th
fr o m
4k
→ 60k
vie w s
in
6 month s

● Work e d
clo se ly
wit h
SEO ,
mark e tin g,
an d
desig n
te am s
to
alig n
co nte nt,
ads,
and
so cia l

ca m paig ns
wit h
pro duct
goals

● Monit o re d
fe edback,
re vie w s,
and
app
sto re
re puta tio n
acro ss
all
majo r
pla tf o rm s

S ocia l
Med ia
Man ag er

Feb
2014
- Feb
2017

M obin ya sh ki
- E-c o m merc e


● Supporte d
dig it a l
mark e tin g
and
pro duct
pro m otio n
th ro ugh
co nte nt
and
so cia l
media

● Cre ate d
str a te gie s
to
in cre ase
bra nd
aw are ness,
lo ya lt y
and
re ach
org anic a ll y ,
fr o m
ze ro

● Cre ate d
co nte nt
alig ned
wit h
pro duct
off e rs
and
audie nce
needs

● Supporte d
perfo rm ance
tr a ckin g
and
re portin g

F re ela n ce
Socia l
Med ia
Mark etin g
Specia lis t
(R em ote )


May
2014
- Feb
2017

● Managed
mult ip le
fr e ela nce
and
pro je ct- b ase d
ca m paig ns
fo r
E-c o m m erc e ,
Healt h ca re
&
Denta l,
Constr u ctio n
& Real
Esta te ,
Coach in g,
and
Pers o nal
Bra nds

● Deve lo ped
end-to -e nd
so cia l
media
str a te gie s,
fr o m
audie nce
re se arc h
and
co m petit o r

analy sis
to
co nte nt
cre atio n
and
ca m paig n
exe cu tio n

● Pro duce d
te xt,
vis u al
co nte nt
and
mana ged
ta rg ete d
ad
ca m paig ns
to
optim iz e
enga gem ent

and
co nve rs io ns

● Monit o re d
analy tic s
and
adju ste d
ca m paig ns
to
in cre ase
re ach ,
engagem ent,
and
RO I

● Colla bora te d
wit h
clie nts
to
enhance
bra nd
vis ib ilit y ,
use r
engagem ent,
and
onlin e
re puta tio n


T O OLS

M eta
Busin ess
Suit e ,
Cre ato r
Stu dio ,
Google
Analy tic s
(G A4),
Google
Ta g
Manager,
SEM ru sh ,

A hre fs ,
Sim ila rW eb,
YouS ca n,
Hoots u it e ,
BuzzS um o,
Mailc h im p,
Tre llo ,
Notio n,
Sla ck,
Google

W ork sp ace ,
Jir a ,
Fig m a,
Canva ,
Adobe
Photo sh op
(b asic ),
CapC ut
/ Adobe
Pre m ie re ,
Edit s ,
YT

c re ate ,
ChatG PT,
Mid Jo urn ey,
Custo m er
Deve lo pm ent
(C ustD ev)
and
hyp oth esis
va lid atio n,
Mark e t

a nd
co m petit o r
analy sis ,
deve lo pm ent
of
co m petit iv e
posit io nin g.
Unders ta ndin g
and
ca lc u la tin g
unit

e co nom ic s,
CJM ,
JT B D
fr a m ew ork ,
Deve lo pm ent
of
co nte nt
str a te gy
and
media
pla nnin g
alig ned
wit h

p ro duct
goals ,
Go-to -M ark e t
(G TM )
str a te gy
deve lo pm ent.

E D UCATIO N

K yiv
Natio nal
Univ e rs it y
of
Te ch nolo gie s
and
Desig n

M aste r’s
Degre e
- Auto m atio n
and
Com pute r- In te gra te d
Syste m s


S ept
2010
-
May
2015

P R O FE SSIO NAL
TR AIN IN G
& CER TIF IC ATIO NS

N eto lo gy
(O nlin e
Pro fe ssio nal
Educa tio n)

2 018
- 2023

● Conte nt
Mark e tin g
& Media
Str a te gy
- 5 month s

● PR
in
Dig it a l:
Str a te gy
and
Reputa tio n
- 4 month s

● Head
of
SM M
- 4 month s

● Mobile
Mark e tin g
- 4 month s

● In te rn et
Mark e tin g
(M id dle
→ Senio r)
- 9 month s

● Pro duct
Mark e tin g
Manager
- 6 month s:
co ve re d
to pic s:
Go-to -M ark e t
str a te gy.
Pro duct

Posit io nin g
and
Messa gin g,
Custo m er
re se arc h
and
In te rv ie w s,
Lean-C anva s,
Pro duct

Lif e cycle
mark e tin g,
Mark e t
and
Com petit o r
analy sis ,
Budgetin g

●
M y
aca dem ic
pro je ct
G2M
Str a te gy
fo r
EdTe ch
SaaS
Pro duct
(B 2C ):

h ttp s://b it .ly /4 tC Iv a V

L A NG UAG ES:
Englis h
- B2
(IE LT S
6.5 );
Turk is h
- B1;
Russia n
- Nativ e ;
Ukra in ia n
- Nativ e

R EFE R EN CES:
Ava ila ble
upon
re quest.